AYANA
AYANA is characterized by a logo with simple and elegant characters that best reflect the identity of the brand. This is followed by the “Taste the quality” pay-off which aims to convey the high quality of the product. The brand aims to make the customer experience as sustainable as possible without sacrificing taste and elegance. My goal is to always be at the forefront and opt for sustainable choices. It is a niche product, a bottle of rum flavored with three different types of flowers; jasmine, rose and lavender. The design of the bottle refers to a diamond, to demonstrate the elegance of the product. Its packaging is entirely produced from 100% organic hemp cardboard. All the packaging has a reuse function, from the glass bottle to the instruction flyer, which will become a perfume diffuser and the other a tea separator to be inserted in the box.